The “Keys to Life” Award will be presented annually to a member of the college or professional basketball community who is living out Coach Wooden’s 7 "Keys to Life," and who exemplifies outstanding character and leadership on the court, in the work place, in the home, and in the community. 
Coach Wooden’s Keys to Life:
1. Be true to yourself.
2. Help others.
3. Make each day your masterpiece.
4. Drink deeply from good books, especially the Bible.
5. Make friendship a fine art.
6. Build a shelter against a rainy day.
7. Pray for guidance and give thanks for your blessings every day.
2010 Award Recipient Don Meyer
38 years Head Coaching experience
Most career victories of any College Coach
Awarded the Jimmy V. Award for Perseverance at the 2009 ESPY Awards